OneFootball × World Cup

For OneFootball’s World Cup campaign, we developed a consistent visual system designed specifically for social media.

The idea was to create recognizable layouts and a strong visual language that could be adapted across matches, teams, players, and key moments throughout the tournament.

Consistency was key — giving the community a familiar look while keeping every piece of content fresh, dynamic, and easy to engage with. Built for the speed of social media and the energy of the World Cup.