Paris Saint-Germain — Willian Pacho

Club Colours, National Pride

When a club’s players leave for international duty, the story doesn’t stop — it travels with them.

For Paris Saint-Germain, we created a matchday series around Ecuadorian international Willian Pacho, following him through his national team fixtures while keeping him unmistakably part of the club.

Each visual places Pacho in PSG colours against the skyline of the host city, combining club identity with national pride and giving the Spanish-speaking PSG community content built for them.