Decathlon × Icon League
Graphic Design & Visual Identity
For Decathlon’s partnership with a team in the Icon League, we were tasked with developing a fresh visual identity designed to connect with a young, digital-first football audience.
The goal was to translate Decathlon’s identity into the fast-paced world of the Icon League — creating a look that feels bold, dynamic, modern, and culturally relevant.
From the overall creative direction to the visual language, we built a CI that brings together football, youth culture, and digital content while keeping Decathlon’s brand at its core.
A new generation of football. A new visual language.
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